Display advertising using web banners integrates the product banner into an existing web page and requires the user to click through the link so they can be directed to the products main site. This form of internet marketing aims to create an impression to the target market and redirect traffic towards the products main website. Most of the time, the redirected page includes an online order form to maximize the sales acquisition.
The use of display advertising is an aspect of company branding. A local internet marketing company which provides display advertising services allows their clients websites to maximize the full potential of the Internet. Like any other advertising strategies, however, display advertising is guided with a set of advertising rules and internet marketing standards.
In traditional display advertising, images have standard sizes that need to be followed by graphic designer. There are also standard text formatting, font styles and text sizes. Color application is also standardized. But with the advancement of information technology, a local internet marketing company may tend to diverge from these standards, since the Web is not constricted by factors such as printing and overhead costs. Modern computers come in various sizes and screen resolutions. A local internet marketing company has to design and program the display advertisement banners in a way that should fit all types of monitors and screen resolutions. Display advertising can boost a companys market value, especially when the potential is maximized.
Source: http://business.ezinemark.com